The AI workshop that's actually about marketing (with AI as your secret weapon)
Based on workshops that consistently get 4.7/5 ratings and 8.8/10 for recommend to a colleague.
Most AI training teaches you just prompts and tools.
I teach SMEs how to use AI to understand your customers, outsmart your competitors, and nail your pricing.
The difference? You'll leave with techniques that actually improve your marketing decisions, not just your content creation.
I'm not going to promise you'll become an AI expert overnight. But I will show you practical techniques that people are still using months later – including how to use AI to better understand your customers, competitors, and experiment with your pricing strategy.
What people say (even weeks after the workshop)
These are more than feel-good testimonials. People are still using my AI techniques long after that Zoom window has closed.
That's the difference between learning tools and learning thinking.
"I no longer feel scared about keeping up with technology, with Susi by my side I know I'm going to be on the front foot with AI and use it to enhance the work I already do.”
“Months later, Susi’s tips on using AI to overcome my writing challenges have stayed with me and transformed how I promote my business.”
“That was excellent! I really enjoyed it - that time flew by! I feel a lot more confident to have a go with Al now.”
"The most valuable thing I learned today? Just how much I can include in my prompts – revelatory!"
Join the waiting list
WHY JOIN NOW:
First access to booking when dates are announced
Places are allocated on a first-come, first-served basis
I only run these workshops a few times a year, and they fill up. The people who join the waiting list are the ones who get to attend.
“Honestly, I’m so impressed with the content and delivery. Favourite part - explain brand marketing in 5 seconds to people who’ve no idea what it is. You rose to the challenge”
I've been in marketing for over a decade and I'm formally trained (three A-grade Marketing Week Mini MBAs). That's surprisingly rare in a field where most people are self-taught.
So I don't just teach you to use AI. I teach you to use AI to solve actual marketing problems. Leaving you to focus on what you really care about in your business.
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How to train AI to match your tone of voice (so you sound like you, not a robot)
The dictation method that helps AI understand how you actually communicate
How to use AI for customer research and competitor analysis (this alone is worth the price)
Pricing strategy techniques using AI insights (most people never think of this)
What to never put into AI tools (privacy and GDPR basics that could save you serious trouble)
How to write prompts that get you useful output, not generic rubbish
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Overall rating: 4.7 out of 5
Net Promoter Score: 8.8 out of 10
Most valuable learning:
“How to train my AI to recreate my tone more cohesively!"
"Practical tips and tricks to get started experimenting with various AI tools, and specific aspects to be wary of."
"Golden rules of privacy"
"How to use AI for thinking more laterally about problem solving"
"Practical guidance on how to write better prompts – as well as the right 'attitude' to take when working with AI"
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How to use dictation to teach AI your communication style
The "3 Cs" framework for better prompts (this framework alone saves hours)
AI techniques for customer research and competitor analysis
Using AI insights for pricing strategy (most people miss this entirely)
Privacy boundaries (what you should never share)
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Live 90-minute workshop
Recording if you can't attend live
Workbook with exercises you can return to
Follow-up resources – including video demos on improving your pricing
My workshops are designed to free you up to do more of what you want to do in business.
More time to be your creative self. Less time time spent worrying about social media, puzzling over your pricing or getting your head around email newsletters.
The workshop isn't about becoming an AI expert.
It's about becoming better at marketing, with AI as your unfair advantage.
THIS WORKSHOP IS PARTICULARLY VALUABLE IF YOU...
THIS WORKSHOP IS PARTICULARLY VALUABLE IF YOU...
✓ Are a business owner or marketer who needs to understand your customers better
✓ Want to use AI for competitive research and market analysis (seriously, this stuff is gold)
✓ Have tried AI but found the results generic or unhelpful
✓ Want practical techniques, not just theoretical frameworks
✓ Need to create content regularly (emails, social posts, reports)
✓ Are curious about using AI for pricing strategy and customer insights
Don't wait – spots fill up fast
Workshop length: 90 minutes
Format: Online via Zoom
Next workshop: Autumn 2025 (exact date TBA)
The last workshop had people messaging me months later about techniques they were still using. That's not normal for a 90-minute session, but it's what happens when you focus on practical application rather than theory.
