Workshops & Training That Actually Work

The difference between learning something and actually using it? A teacher who knows how to teach.

I've been formally trained in marketing and I've been teaching for over a decade. That combination is rarer than you'd think.

Here's what most business training gets wrong

You sit through a workshop, nod along, maybe even take notes. Then you go back to work and... nothing changes.

The problem isn't your attention span or motivation. It's that most business trainers are experts in their field who've never learned how to teach.

I'm different. I've been teaching since before I was a marketer – four years in France and Japan, plus workshops throughout my career. I know how to make complex ideas stick, how to structure learning so you actually implement it, and how to adapt to different learning styles in real-time.

“Here’s what I’m most proud of:
people are still using these techniques months later.
That’s the difference between information and transformation.”
— Susi Castle
Susi Castle and two small business owners laughing together while looking at a laptop during a marketing training session

What people say about my workshops

"I no longer feel scared about keeping up with technology, with Susi by my side I know I'm going to be on the front foot with AI and using it to enhance the work I already do."

"The most valuable thing I learned today? Just how much I can include in my prompts, and how to converse with AI – revelatory!"

"Very pleased I joined and would definitely do more training with Susi."

RECENT WORKSHOP RATINGS

  • Overall satisfaction: 4.7 out of 5

  • Would recommend to a colleague: 9 out of 10

Why my training approach works

I'm formally trained in marketing (three A-grade Marketing Week Mini MBAs) in a field where most people are self-taught. But more importantly, I'm trained in teaching – something most business experts completely skip.

My background:

  • 4 years teaching in France and Japan

  • 10+ years running workshops throughout my marketing career

  • WACL Talent Award Winner

  • Featured in The Times for expertise

My approach:

  • Start with practical problems, not theory

  • Use real examples from actual businesses

  • Build skills progressively so they stick

  • Give you frameworks you can apply immediately

  • Follow up to ensure you're actually implementing

  • Have fun!

  • Susi Castle conducting a live AI and Marketing workshop with 40 engaged participants

    AI for Marketing & Business

    Most popular workshop – join the waiting list for autumn 2025

    Learn how to use AI as a marketing tool, not just a content creator. Covers customer research, competitor analysis, pricing strategy, and tone of voice training.

    Perfect for: Business owners, marketers, anyone who needs to create content regularly

    Join the AI Workshop Waiting List
  • Susi Castle presenting marketing strategy fundamentals to a four-person marketing team in a workshop setting

    Marketing Strategy Fundamentals

    Evidence-based marketing principles that actually work. Customer segmentation, positioning, competitive analysis, and budget allocation.

    Perfect for: Small business owners, marketing teams, anyone responsible for growth

    Tell me about your needs
  • Susi Castle delivering a presentation on Distinctive Brand Assets to room of participants

    Distinctive Brand Assets

    Ignore the jargon. A masterclass in brand codes is exactly the hidden advantage you need to bring your marketing and design closer together for long-term growth.

    Perfect for: Marketing teams, brand managers, designers, business owners who want their brand to be instantly recognisable

    Get a bespoke quote
  • Susi Castle facilitating custom marketing training workshop for business professionals

    Custom Corporate Training

    Tailored workshops for your team's specific needs. Marketing strategy, AI implementation, customer research, competitive positioning and more

    Perfect for: Leaders wanting to upskill their marketing teams

    Contact us for a custom quote
Full body shot of marketer Susi Castle photographed in Coal Drops Yard

The difference between good training and great training

Good training gives you information. Great training changes how you work.

I don't just teach techniques – I teach you how to think about problems differently. The goal isn't for you to remember everything I said. It's for you to feel confident applying these concepts to your specific situation.

What makes this different:

  • Real teaching experience, not just subject matter expertise

  • Focus on implementation, not just information

  • Practical frameworks you can use immediately

  • Follow-up support to ensure you're using what you learned

  • Honest feedback about what will and won't work for your situation

How it works

Every session is priced individually based on:

  • Group size and format

  • Customisation requirements

  • Duration and follow-up support

Get a custom quote by sharing:

  • What you want to learn

  • How many people

  • Your timeline

  • Specific requirements

    1. Join a waiting list for scheduled workshops

    2. Attend live (or catch the recording)

    3. Get materials and follow-up resources

    4. Implement with confidence

    1. Tell me about your team's needs

    2. I'll create a custom proposal

    3. We'll schedule training that fits your calendar

    4. Your team gets practical skills they'll actually use

    1. Share your event details and audience

    2. I'll suggest relevant topics and approach

    3. We'll create a presentation that delivers real value

    4. Your audience leaves with actionable insights