Marketing Success Stories

  • Susi Castle marketing consultant delivering confidential strategic research and marketing transformation for established media company

    Leading Media Brand

    23 months – Interim Head of Marketing

    Strategic recommendations. Structured marketing investment. Qualified lead generation. Clear competitive positioning. Successful permanent team recruitment.

    Research replaced assumptions with strategy
  • Susi Castle providing strategic marketing consultancy and market research analysis to Percept adtech leadership

    Percept

    11 months – Fractional Marketing Director

    Increased lead generation. Record investor satisfaction. Strategic hiring to fuel further growth. Clear ROI on marketing investment.

    A strategy that delighted investors
  • Susi Castle marketing consultant collaborating with IQOOH startup team on brand strategy and early-stage marketing foundations

    IQOOH

    4 months – Marketing Consultant

    Marketing foundations for budget-conscious startup. Strategic guidance plus hands-on setup. Top-tier PR coverage. Acquired by competitor less than three years after launch.

    Foundations that led to acquisition
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