Impact Statement

Last updated: 23 June 2026

Introduction from Susi

I've cared about the impact of my work since long before this business existed. Anders & True is the commercial expression of a view I've held for years: marketing has a diversity problem, access to expertise and opportunity is unevenly distributed, and one person, collaborating with other like-minded individuals can absolutely make change that shifts that.

People – who I work with and how I pay them

I work with independent businesses run by people I can name. The default is independent over chain, ethical over convenient, people over platforms.

  • Virtual assistance through SpaceTime VA, a proper employer with fair pay and protections.

  • Books from BookBar, my independent bookshop in North London, first; then libraries; then other independent bricks-and-mortar; bookshop.org only if it has to be online.

  • Venues that are independent, never chains. My VA books accordingly as standard.

  • Everything else – tools, subscriptions, goods, services – checked for ethics before convenience or price.

And how I pay:

  • Invoices paid on receipt.

  • Collaborators, suppliers and peers credited publicly for their work.

  • Introductions and referrals made as standard – recommending good people costs nothing.

Planet – how I travel

The lowest-carbon option that makes a trip viable is the right one. In order: cycling first, then public transport, then driving as a last resort.

In FY25–26 that meant 879 km cycled for business, at zero emissions, and public transport throughout more than 100 days of travel in London. Where rail was an option I took it, including the Eurostar to Brussels. I drove once, to The Do Lectures in Wales, where public transport wasn’t a possibility.

Where I have least control is travel that clients book on my behalf. Four trips – to New York, Madrid, Berlin and Paris – account for almost all of my footprint in the past financial year, and my influence there is limited to pushing for lower-carbon options.

My business travel generated an estimated 3.4 tonnes CO₂e in FY25–26, or 6.5 tonnes once radiative forcing is included – the full warming effect of flying at altitude. Almost all of it came from those four flights.

Industry – the work behind the business

  • Six years as an active Bloom member – mentoring five women, recording eleven Bloom Talks interviews, and contributing 89 hours of professional expertise to developing women in the industry. Named Bloom Ally of the Year in 2026.

  • WACL Talent Awards, 2021 – one of 25 winners from 214 applicants, and the sole recipient of the Patricia Mann Award, given each year to one winner for championing change and challenging the status quo for other women.

  • Advertising Week Europe Future Is Female Award, 2026 – one of 11 winners from around 1,000 applicants, judged on proven achievements, organisational change, external impact, mentoring and peer endorsements. I featured in a takeover at Outernet London and was named a "Resilience Builder" for my contribution to the industry.

Since 2017 I've given regularly to organisations working on gender equity, violence against women, and economic justice: Missing People, Women's Equality Party, Fawcett Society, Bloody Good Period, Women's Aid, Refuge, Solace Women's Aid, Bankuet, Southall Black Sisters, The Femicide Census, Pregnant Then Screwed and BelEve.

What's next – and what I'll measure

  • Cross-subsidy on networking training. I'm launching a networking training service where premium workshops for corporate and senior audiences fund subsidised and free places for those who need them, with partnerships planned alongside access-focused organisations. In final pre-launch.

  • Measurement. Most of the above is principle and practice, not yet counted outcome. As the business grows I'm building the baselines to measure it, and I'll report against them here.

Milestones

  • 2017 – Began regular giving to gender equity and economic justice organisations

  • 2019 – Created "Feminist Fact Friday", a year-long series inspired by Caroline Criado-Perez's Invisible Women, on the facts and statistics behind inequality

  • 2021 – WACL Talent Award winner (25 of 214); sole recipient of the Patricia Mann Award

  • 2023 – Went freelance

  • 2024 – Founded Anders & True

  • 2025 – Became presenter of the Bloom Talks podcast, championing women's voices

  • 2026 – Bloom Ally of the Year

  • 2026 – Advertising Week Europe Future Is Female Award

  • 2026 – Became a Better Business Network member

  • 2026 – Living Wage accredited