June 2022 - September 2022 • Out-of-home media • Early-stage startup
IQOOH: Startup marketing foundations that enabled successful exit
Top-tier PR coverage
Complete marketing foundation
“From day one, Susi helped us build our brand and navigate the choppy waters of start-up marketing. ”
The bottom line
Early-stage proptech startup needed marketing foundations but couldn't afford a full marketing team. Delivered strategic guidance plus hands-on setup that enabled them to execute professional marketing themselves. IQOOH was acquired by 75media in March 2025 - less than three years after launch.
The challenge
Launching into competitive out-of-home media market with minimal budget and no in-house marketing expertise. Needed professional brand foundation, industry visibility, and marketing systems, but required an approach they could afford and action themselves.
What I delivered
Strategic Foundation: Positioning and messaging advice for competitive market entry, plus brand development guidance they could implement internally.
Content & PR Strategy: Wrote press release and provided PR approach that enabled them to secure Campaign coverage themselves (saving agency fees while hitting their key industry publication).
Marketing Infrastructure: Advised on setting up essential systems they'd never have thought of: Google Analytics, email marketing, Canva account with branded templates, LinkedIn optimisation for launch.
The results
Campaign magazine coverage (top-tier industry publication) through self-executed PR
Complete marketing foundation enabling autonomous execution
On-time, on-budget delivery for cash-conscious startup
Strong brand foundation supporting growth through to successful acquisition in March 2025
What the client says
“As a start-up, we’re still blazing a trail and can’t yet afford a Head of Marketing. But thanks to Susi’s invaluable experience with early-stage businesses, we didn’t have to go it alone. From day one, she helped us build our brand and navigate the choppy waters of start-up marketing.
“What really impressed me was how Susi tailored her services to fit our unique needs. She took the time to get to know us and our vision, and then delivered on time and on budget – which isn’t always the case with freelancers! Throughout the process, she was a great communicator and kept us in the loop every step of the way.
“Her hard work paid off for us! Thanks to her PR efforts, we got some great coverage. But it wasn’t just about getting our name out there – Susi’s attention to detail and enthusiasm for our brand helped us spot opportunities for improvement and future growth.
“Susi has a true gift for understanding our audience, and we’d recommend her in a heartbeat”