Fractional / Freelance / Consultancy – flexible marketing expertise…

whatever you want to call it,

the important thing is that my marketing expertise is available with the time and budget flexibility that you’re looking for.

“Susi was transformational for us. A strategic thinker, and a practical doer.”
— ALEX MATTHEWS, CEO, PERCEPT

Head of Marketing, Marketing Director, Chief Marketing Officer…

or just plain “Marketer” – I’ve been called a lot of things in my time (plenty more interesting than this!) but the title is less important than the offering:

Strategic thinking with get-it-done delivery.

These are uncertain times and you’re at a crossroads.

THIS MIGHT NOT BE THE TIME FOR PERMANENT CHANGES.

While you’re deciding what long-term decisions are right to grow your business, my marketing consultancy will help you make the most of what you’ve got and what you’re missing.

This is strategic marketing transformation for ambitious SMEs, solopreneurs and business owners.

As a marketing generalist I’ll take the time to understand your opportunities and challenges and then create a strategy that works for you to draw in more customers and beat your competitors.

“Susi’s competitive mapping showed where we could truly stand out”
— STEPH GILKS, HEAD OF MARKETING, GLOBAL STREET ART

Strategy that works.

Depending on your needs, here are some of the things we might do together:

DIAGNOSIS

Market research, customer segmentation, competitive analysis, brand audits

PLANNING

Strategic marketing plans, positioning frameworks, budget allocation, go-to-market strategies

IMPLEMENTATION

Campaign execution, team building, performance tracking, stakeholder management

This is right for you if you:

  • Are an established business, ready for the next stage of growth

  • Want to make ambitious moves that help you stand out

  • Want someone who shares your excitement, but keeps you grounded in reality

  • Want to focus on long-term growth

  • Need flexibility on days, times and locations

  • Aren’t looking for a permanent commitment

You’d be investing in:

  • A longer-term strategic engagement (as opposed to Power Hours or workshops)

  • Fractional CMO or Marketing Director-level support

  • Working two or more days per month

  • A marketer who slots in seamlessly with your existing team and budget

Susi Castle marketing consultant providing strategic advice and marketing analysis with laptop

Investment, strategy, tactics, blah blah blah…

A whole lot of buzzwords, but what does it actually mean?

Here’s what “marketing transformation” looked like for happy Anders & True clients

Susi Castle working collaboratively with marketing team and business leaders

Loads of nice words from fans of Anders & True

The people who’ve worked with Susi have paragraphs of great things to say

You’re going to have to do a lot of scrolling. Don’t say we didn’t warn you…

Susi Castle holding Anders & True marketing consultancy materials and brand assets

“Consulting” sounds expensive

There are a lot of other ways you can work with Susi if “budget flexibility” still sounds like £££

See whether Power Hours or Workshops could be just the thing for your business and budget

Susi Castle facilitating marketing strategy workshop and training session for business team

Who is this “Susi Castle” person?

And why does she keep switching between the first and third person?

Founder of Anders & True, as a one-woman-band Susi’s still figuring out whether it’s “I” or “we”

“Having Susi on our side was invaluable because of her experience in early-stage businesses”
— DAVID PETERS, CO-FOUNDER, IQOOH

Tough times show you what you’re made of.

Let the rest of your market waste time slashing investments and chasing the short-term.

Anders & True helps clients who want to stand out and stand tall – and who don’t believe in wasting a good crisis.