Marketing expertise on tap, not on payroll.

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Marketing expertise on tap, not on payroll. *

For SMEs who need the strategic support of a full-time Marketing Director – without the commitment or costs.

“I just wish Susi could have been our long-term Marketing Director!”

“I just wish Susi could have been our long-term Marketing Director!”

ALEX MATTHEWS, CEO, PERCEPT

These are uncertain times and you’re at a crossroads.

THIS MIGHT NOT BE THE TIME FOR PERMANENT CHANGES.

While you’re deciding what long-term decisions are right to grow your business, my marketing consultancy will help you make the most of what you’ve got and what you’re missing.

Strategic marketing transformation for ambitious SMEs, solopreneurs and business owners.

As a marketing generalist I’ll take the time to understand your opportunities and challenges and then create a strategy that works for you to draw in more customers and beat your competitors.

Depending on your needs, here are some of the things we might do together:

STRATEGIC DIAGNOSIS

Market research, customer segmentation, competitive analysis, brand audits

STRATEGIC PLANNING

Strategic marketing plans, positioning frameworks, budget allocation, go-to-market strategies

STRATEGIC IMPLEMENTATION

Campaign execution, team building, performance tracking, stakeholder management

“I've been working with Susi for six months now. My sales are up, more people know about my business, and I wake up knowing exactly what I'm meant to be working on.”

“I've been working with Susi for six months now. My sales are up, more people know about my business, and I wake up knowing exactly what I'm meant to be working on.”

JENNIFER ELWORTHY, FERTILITY & CAREER COACH AND MARKETING CONSULTANT

Strategic Marketing Consultancy is right for your business if you:

  • Are an established SME, ready for the next stage of growth

  • Want to make ambitious moves that help you stand out

  • Want someone who shares your excitement, but keeps you grounded in reality

  • Want to focus on long-term growth

  • Need flexibility on days, times and locations

What you’d be investing in:

  • Longer-term strategic engagements

  • Fractional CMO or Marketing Director-level support

  • Working one or more days per week with your existing team and budgets

"Susi showed us how to think differently about our market.."

"Susi showed us how to think differently about our market.."

BEN FISHLOCK, HEAD OF CLIENT SERVICES, GLOBAL STREET ART

Anders & True is as different as you.

Anders & True is a London-based marketing consultancy founded by me, Susi Castle.

I’m a brand marketer and strategist with experience at leading brands including Global and Ocean Outdoor. A WACL Talent Award Winner and Marketing Week Mini MBA triple-A graduate. I’ve worked in five countries and four languages and had my expertise published in The Times.

I help established businesses build research-backed marketing strategies that drive measurable growth and customer acquisition.

And we have fun doing it.

  • 20 years in business across Media, Property, Advertising, Education, Design, Fitness, Local Government, in French, German, Japanese, English.

    Decade in marketing.

  • 3 x A-grade

    Marketing Week Mini MBAs

    Taught by one of the world’s foremost marketing experts.

  • You’ll feel it the moment we meet.

Safe hands, bold moves →

From start-ups to scale-ups, founders to marketers, Susi has partnered with delighted businesspeople from all kinds of fields, helping them to feel secure while they leap into the unknown.

DAVID PETERS, CO-FOUNDER, IQOOH

“Having Susi on our side was invaluable because of her experience in early-stage businesses, as well as the need to build our brand from Day 1.”

STEPH GILKS, HEAD OF MARKETING, GLOBAL STREET ART

“Susi’s competitive mapping showed where we could truly stand out. The work still shapes our thinking every day. She was a real partner – both intellectually and emotionally – for our marketing team.”