Marketing expertise on tap, not on payroll.
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Marketing expertise on tap, not on payroll. *
For companies who need the strategic support of a full-time Marketing Director – without the commitment or costs.
Twenty years in business across five countries and four languages. A decade in marketing. One approach that works.
I help established businesses move from assumptions to evidence-based marketing strategies that drive growth.
Anders & True delivers results
“Susi was transformational for Percept. Both a strategic thinker and practical doer.”
Alex Matthews, CEO, Percept
“What really impressed me was how Susi tailored her services to fit our unique needs. She took the time to get to know us and our vision, and then delivered on time and on budget – which isn’t always the case with freelancers!”
David Peters, Co-Founder, IQOOH
“Susi showed us how to think differently about our market. Within weeks, we moved from guesswork to evidence-based decision-making.”
— Ben Fishlock, Head of Client Services, Global Street Art
Client transformations
Leading Media Brand
23 months – Interim Head of Marketing
Strategic recommendations. Successful permanent team recruitment.
Percept
11 months – Fractional Marketing Director
Increased lead generation. Record investor satisfaction.
IQOOH
4 months – Marketing Consultant
Marketing foundations for budget-conscious startup. Strategic guidance plus hands-on setup.
Strategic expertise built on hands-on delivery.
Over a decade in marketing, from early roles to founding Anders & True in 2024, I've focused on executing campaigns, optimising digital performance, and building marketing capabilities:
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HIGHLIGHT: £2 million video production for Global that helped reposition the entire media group, plus 23 bespoke agency events with 89% placing Global in their top six media partners.
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HIGHLIGHT: Oversaw +290% social media growth for Primesight and PPC optimisation that delivered +189% conversions with -62% cost reduction
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HIGHLIGHT: Built and implemented Ocean Outdoor's GDPR compliance strategy for the entire marketing department.
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HIGHLIGHT: Made Primesight a Campaign Media Awards winner, beating Facebook, Vice & Instagram for Media Brand of the Year.
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HIGHLIGHT: Three A-grade Marketing Week Mini MBAs with Mark Ritson – because the industry never stops evolving, but the fundamentals are always the same.
Business and marketing capabilities built at:
Safe hands, bold moves →
From start-ups to scale-ups, founders to marketers, Susi has partnered with delighted businesspeople from all kinds of fields, helping them to feel secure while they leap into the unknown.
Our three main services:
MARKETING CONSULTANCY
Fractional CMO-level expertise for established businesses ready to scale. Research-driven strategies, team development, budget management.
POWER HOURS
Strategic troubleshooting for specific marketing challenges. Focused 60-minute sessions that move you from stuck to action.
“Working with Susi is just like having a marketing guru in your pocket!" — Rebecca Liljendahl, Founder, HabitSense
WORKSHOPS
Covering everything from AI to networking to brand codes.
– AI: Transform how your team works with AI. Practical techniques that save hours each week. 4.7/5 star rating from recent participants. "I no longer feel scared about keeping up with technology."
– NETWORKING: An experimental service, helping professionals get comfortable with discomfort. Exciting developments are coming…
– MARKETING: Get everyone pulling in the same direction, turning confusion into clarity and action.
– BRAND CODES: your marketing must get you noticed, remembered and remembered for being you. Stop doing your competitors’ work for them.
Who is Susi?
Marketing consultant, WACL award winner, and the founder behind Anders & True. A decade building marketing capabilities at leading brands, now helping established businesses develop research-backed strategies that drive growth.
Based in London, working with organisations worldwide. (Passably) speaks five languages, thinks in frameworks, believes in evidence over assumptions – and then throws in a dose of gut and risk-taking.
Susi loves the “boring” bits of business – spreadsheets and profit margins – as much as she loves the bold, and bets on the long-term over the short-term every time.
Because no success story starts with: “we played it safe.”
